Resume

Profile

Designer & Producer with over 30 years of experience providing end-to-end digital and web site production for enterprise, mid-size, and small-business clients across healthcare, technology, finance, and entertainment. Proven ability to translate complex messaging into compelling info graphics and multimedia content across digital, live-event, and broadcast platforms. Expert in studio recording, audio engineering, mixing, and mastering, as well as full-cycle video production including directing, shooting, lighting, editing, and motion graphics. Early adopter of AI-assisted production workflows to accelerate content creation and iteration.

Core Skills

Digital & Web: User Experience Research & Design Video Production: Directing, Cinematography, Lighting, DSLR/HD Video Capture, Location & Studio Shoots
Audio Production: Studio Recording, Mixing & Mastering, Voice-Over Production, MIDI, Sound Design, Microphone Selection & Placement
Music Creation & Production: Songwriting, composition, performance, recording, self-production, and release of original music; end-to-end ownership of creative and technical production.
Post-Production: Non-Linear Editing, Color Correction, Motion Graphics, Compression & Delivery Formats
Motion & Visual: After Effects, Premiere Pro, Photoshop, Illustrator
Collaboration: Creative Direction, Client & Stakeholder Management, SME Collaboration
AI Workflows: AI-Assisted Editing, Asset Generation, Rapid Iteration

Experience

Citigroup | March 2017-current | User Experience Designer

User research, interviews, analytics to develop User Personas, Journey Maps. Workflow concepts through wireframing to interactive high-fidelity mockups using Figma, Axure RP Pro, AI design tools (Chat GPT, Gemini) to rapidly prototype concepts and accelerate client approval cycles. Usability Testing and Concept Validation. Development ready designs including assets and documentation. Collaboration with Business analysts, project managers, and engineers.

Independent Multimedia Consultant | October 2010 – 2017

Provided end-to-end multimedia production services for enterprise, mid-size, and small-business clients across healthcare, technology, finance, and entertainment.

Key Clients & Projects

• Johnson & Johnson: Produced promotional and informational video and digital content for trade shows and online distribution. Created motion graphics, infographics, and presentation assets using Avid Media Composer, Pro Tools, Adobe Premiere, After Effects, Photoshop, Illustrator. Worked closely with SMEs to translate technical and scientific data into visual narratives.
• Fuji Film: Produced promotional video content for trade shows and digital advertising using Avid Media Composer, Pro Tools and Adobe Creative Suite.
• Cablevision: Produced online instructional video presentations supporting the launch of new consumer products using Avid Media Composer, Pro Tools.
• Prudential Retirement Services: Produced email marketing visuals and presentation media supporting retirement services communications.

Audio & Video Production

• Directed and executed studio and location video shoots including lighting, audio capture, and camera operation.
• Recorded, edited, mixed, and mastered voice-overs, music tracks, and audio for corporate videos, radio spots, and promotional content using Avid Pro Tools.
• Produced event videos, corporate messaging, and short-form promotional clips for web and social platforms using Adobe Suite.

Technical Toolset

• Audio: Avid Pro Tools (Expert), MIDI, Digital Audio Workstations, Microphones & Signal Chains
• Video: Avid Media Composer, Adobe Premiere Pro, Final Cut Pro
• Capture: DSLR HD Cameras, Lighting, Audio Capture Equipment, Digital Formats
• Motion Graphics: Adobe After Effects
• Design: Photoshop, Illustrator, InDesign
• Web: Responsive HTML5, CSS3
• AI Tools: ChatGPT, Claude - Generative AI for media ideation and iteration

Internships

Infield and D’Astolfo, Design Consultants, NYC, NY Spring Semester 1987
Rutgers University Publications Department, Newark,NJ Fall Semester 1986

Education

BA, Graphic Design concentration, Rutgers University, Newark College of Arts and Sciences
Action Script 3.0 for Adobe Flash Professionals, Future Media Concepts, 2009
Responsive Web Design, Aquent Online, 2013

References upon request